Expedia Partner Central

Visual designer
May 2017 - July 2018
I had the opportunity to work with the Expedia Partner Central global product marketing team to concept and produce marketing initiatives to help drive key messaging for partner adoption and engagement. I designed new print and digital templates, brand asset collateral and guidelines while assisting in adoption of the global Expedia Group rebrand.
HATS WORN
Brand style guide
Concepting
Quality Assurance
UX design
Visual design
Website design
overview

Building a brand within a brand's rebrand

This is the where the project's overview copy block will display. Restaurants you love, delivered to your door. Launched in September 2015, Amazon Restaurants offers food from favorite local and national-brand restaurants to Prime members across the U.S. and in London. Customers can browse a selection of top-rated restaurants in their city, place orders with their Amazon account at Amazon.com, PrimeNow.com, or on the Amazon and Prime Now mobile apps, then track the status of their delivery in real-time. 

my role

Lead Visual Designer Collaborated with product, sales, account management, and marketing to create awareness of Amazon Restaurants and to drive both acquisition, engagement, and brand loyalty. Concepted, designed, and produced brand-consistent marketing content across website, mobile app, email, direct mail, promotional assets, social media, and sales collateral. 

project goals

Having launched on Prime Now and seeing the user base grow rapidly while anticipating the expansion into new markets, launching on Amazon was an obvious next step. The assumption was simple, millions of customers visit Amazon everyday and restaurant delivery is another great service to add value to a Prime membership. Amazon Restaurants was the next to be added to a portfolio of brands/services already heavily saturated by the Amazon title. Not having an existing identity the team performed several branding exercises. As a lean team they knew a full branded package was going to be a stretch but if they were going to do it, now was the time.

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Heading

The assumption was simple, millions of customers visit Amazon everyday and restaurant delivery is another great service to add value to a Prime membership. Amazon Restaurants was the next to be added to a portfolio of brands/services already heavily saturated by the Amazon title. Not having an existing identity the team performed several branding exercises. As a lean team they knew a full branded package was going to be a stretch but if they were going to do it, now was the time.

The assumption was simple, millions of customers visit Amazon everyday and restaurant delivery is another great service to add value to a Prime membership. Amazon Restaurants was the next to be added to a portfolio of brands/services already heavily saturated by the Amazon title. Not having an existing identity the team performed several branding exercises. As a lean team they knew a full branded package was going to be a stretch but if they were going to do it, now was the time.

Heading

The assumption was simple, millions of customers visit Amazon everyday and restaurant delivery is another great service to add value to a Prime membership. Amazon Restaurants was the next to be added to a portfolio of brands/services already heavily saturated by the Amazon title. Not having an existing identity the team performed several branding exercises. As a lean team they knew a full branded package was going to be a stretch but if they were going to do it, now was the time.

Heading

The assumption was simple, millions of customers visit Amazon everyday and restaurant delivery is another great service to add value to a Prime membership. Amazon Restaurants was the next to be added to a portfolio of brands/services already heavily saturated by the Amazon title. Not having an existing identity the team performed several branding exercises. As a lean team they knew a full branded package was going to be a stretch but if they were going to do it, now was the time.

reflection

This is the copy block that will display the reflections of the project. This should include what you learned and an over all summary to close the project. Beef boudin meatloaf, shankle burgdoggen andouille chicken landjaeger. Rump landjaeger pork chop swine, salami biltong ham pork. Kielbasa alcatra short ribs buffalo beef swine chuck pancetta. Ham hock salami andouille, buffalo tri-tip turducken ball tip.

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next project
Amazon Restaurants
Defining Amazon Restaurants' brand to drive acquisition, engagement, and brand loyalty.